Aliento Votes

Details about the project!

September 10, 2024

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The new Aliento Votes brand , is a reflection of their deep commitment to community, resilience, and unity. They are dedicated to empowering immigrant communities, helping them overcome barriers and envision a future free from fear and exclusion.

Azteca Graphics had the privilege of working on the rebranding of Aliento Votes, an initiative dedicated to empowering immigrant communities. Our task was to refresh their visual identity by redesigning their old logo, incorporating various color variations to enhance flexibility and impact. We also developed a suite of social media graphics to support their voting campaign and created a comprehensive brand guide to ensure consistent and effective brand representation.

The brand guide we created includes detailed guidelines on logo usage, color schemes, typography, and visual style to help team members consistently represent Aliento Votes. This ensures that their messaging is clear and impactful across all platforms and materials

Recent task

Created social media graphics that will be used during the 2024 election season.

Strategy

Brand Strategy

Creative Design

Design

Art Direction